Asad Ahmad

Grafix Guru

UX DESIGN, BRANDING, DESIGN SYSTEM

Client:
Muhammad Abu Baker
Overview:

Muhammad Abu Baker launched Grafix Guru, a new design agency, and needed a cohesive digital presence. We contributed by developing a design system, web design, and branding to establish their identity.

Challenges:
  • Brand Identity: Establishing a strong and recognizable brand for a new agency in a competitive market.
  • User Engagement: Creating a website that not only looks good but also keeps users engaged and encourages interaction.
  • Scalability: Developing a design system that can grow and adapt as the agency expands its services and offerings.
Solutions:
  • Web Design: Designed a modern, responsive website that highlights Grafix Guru’s unique services and portfolio. The design is clean, professional, and tailored to appeal to the agency’s target audience.
  • UX Design: Focused on user-centric design principles to ensure the website offers a seamless experience. This included intuitive navigation, clear calls-to-action, and interactive elements to engage visitors.
  • Branding: Created a distinctive logo and comprehensive brand guidelines, covering everything from color schemes and typography to logo usage and tone of voice. This ensured a consistent and professional brand presence.
  • Design System: Developed a flexible and scalable design system that includes reusable components and a style guide. This allows for consistent design across all future projects and marketing materials, ensuring the brand remains cohesive as the agency grows.
Outcome:

Delivered a visually appealing and functional website, a distinctive logo, detailed brand guidelines, and a robust design system, providing Grafix Guru with a solid digital foundation. Muhammad Abu Baker was highly satisfied with the results, noting the professional and cohesive approach.

Timeline

May - July 2024

Design Team

Asad Naveed

Abdul Rehman (Branding)

Tools

Figma
Illustrator
HTML/CSS

Disiplines

Web Design
UX Design
Branding
Design System